AI Consultancy

The Production-First AI System™

AI STRATEGY
THAT DELIVERS
REAL RESULTS.

Not a slide deck. Not a list of tools. A working AI strategy built around how your organisation actually operates — and a consultant who has spent 20 years making things, not talking about them.

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About mark

AI Consultant

· Business West

Gov-Backed Advisory

20+ Years Brand Production

Corporate & SME Clients

Production heritage

MARK HAS PRODUCED WORK FOR THESE ORGANISATIONS

B&Q

apple

BMW

Disney

M&S

playstation

THE FRAMEWORK

THE PRODUCTION-
FIRST AI
SYSTEM.

Most AI advisors deliver a strategy document and leave. Mark builds operational capability — the systems, workflows, and guardrails that make AI actually work inside your organisation.

Drawing on 20 years of creative production with global brands, the approach is grounded in how organisations actually function, not how they look on a consultancy slide.

20+

Years in creative production

Real.

Operational results, not slide decks

Helping organisations build AI capability

Now.

FOUR STAGES

THE PROCESS.

Stage 01

AI WORKFLOW

Discovery

Understanding where AI creates real operational value across the organisation — across production, marketing, and internal workflows.

Stage 01

AI WORKFLOW

Discovery

Understanding where AI creates real operational value across the organisation — across production, marketing, and internal workflows.

Stage 02

AI SYSTEMS

Integration

Embedding AI into the workflows that matter most — production pipelines, marketing operations, content, and internal processes.

Stage 02

AI SYSTEMS

Integration

Embedding AI into the workflows that matter most — production pipelines, marketing operations, content, and internal processes.

Stage 03

GOVERNANCE

& Risk

Establishing guardrails for safe, consistent, and scalable AI use — practical policy written in plain English, not corporate boilerplate.

Stage 03

GOVERNANCE

& Risk

Establishing guardrails for safe, consistent, and scalable AI use — practical policy written in plain English, not corporate boilerplate.

Stage 04

STRATEGIC

Roadmaps

Turning early AI experimentation into long-term organisational capability — a clear, prioritised roadmap for the next 12 months.

Stage 04

STRATEGIC

Roadmaps

Turning early AI experimentation into long-term organisational capability — a clear, prioritised roadmap for the next 12 months.

Specialism

ETHICAL AI

Production

For brands using AI in commercial content — protecting brand integrity, creative IP, and ensuring AI-generated work is commercially responsible. Governance that lets you move fast without the reputational risk.

Specialism

ETHICAL AI

Production

80%

Faster strategy delivery

Average reduction in brand strategy delivery time through structured AI process automation.

£250

Media spend per campaign

Simpson & Partners — two cinematic AI campaigns that both outperformed paid reach.

20+

Years in creative production

Apple · Disney · PlayStation · Sony · BMW · M&S · B&Q · Serco

Mark delivered an engaging and practical introduction to how AI can support our graphic design workflow. His recommendations were thoughtful, relevant, and immediately applicable, giving the team clear ideas we could realistically incorporate into our day-to-day processes.

What stood out most was Mark's collaborative approach — he took the time to understand how we work, encouraged open discussion, and tailored his guidance to our real projects rather than offering generic solutions. The sessions were genuinely enjoyable, and the supporting materials he provided gave us a clear, structured view of where AI can add value now and how to build confidence over time.

We came away with plenty to think about and a clear sense that the greatest benefits will come from gradual, well-considered adoption. I'd happily recommend Mark to any team looking to explore AI in a practical, supportive, and realistic way.

Lee Walker

HEAD OF MEDIA SERVICES · DEFENSE ACADEMY OF THE UK · SERCO

SERCO

What Clients Say

WHO'S IT FOR

THE RIGHT FIT.

Leadership teams at growing businesses. Heads of marketing, operations or comms at mid-to-large organisations. Government-backed bodies that need clear, responsible AI guidance.

Not a generic training package. Proper strategic thinking for organisations that want to move from AI curiosity to AI capability.

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"Tailored his guidance to our real projects rather than offering generic solutions. We came away with clear, realistic ideas for adopting AI gradually and effectively."

Lee Walker · Head of Media Services · Defence Academy of the UK · Serco

COMMON QUESTIONS

FAQ.

What does an AI consultant actually do?

Rather than just recommending tools, a good AI consultant looks at how your organisation operates and identifies where AI can genuinely save time, reduce cost, or improve output — then builds a plan to get there without the hype or the risk.

How is this different from an AI training course?

A training course teaches people to use specific tools. Consultancy looks at your organisation as a whole — strategy, workflow, culture, risk — and builds something bespoke. The two can complement each other but they're not the same thing.

How long does a typical engagement last?

A standalone AI audit takes about a week. A full strategy and implementation engagement typically runs two to three months. Ongoing advisory retainers are available for organisations that want continued capability-building support.

What size organisations do you work with?

From ambitious SMEs to large corporates and government-backed bodies. The approach adapts to the size and complexity of the organisation — what works for a 20-person agency is different to a 500-person corporate.

How do you measure success?

Success metrics are agreed at the start of every engagement: time saved per week, reduction in manual tasks, output quality improvements, or revenue from new AI-enabled capabilities. Good consultancy should be measurable.

Do you work remotely or on-site?

Both. Most strategic work is done remotely. For workshops and team sessions, on-site is often more effective. Based in Bristol — travel available nationally.

Does every engagement follow the four-stage framework exactly?

The Production-First AI System™ is the backbone, not a rigid script. Some organisations need all four stages in full. Others come in at a specific point — a team that already has tools in place but needs governance, or a leadership team that needs a strategic roadmap without the full audit. The framework shapes every engagement, but how it's applied is always scoped around what the specific organisation actually needs. If anything, the Serco engagement is proof of that — the framework informed the approach but the session itself was built entirely around their real projects and workflows.

What's the difference between AI strategy and AI capability?

Strategy is the plan. Capability is the plan working. Most consultants stop at strategy. The Production-First AI System™ is designed specifically to get organisations to capability — AI that is actually embedded, used consistently, and delivering results.

What industries do you work with?

Creative agencies, professional services, marketing, property, and government-backed organisations. The principles of good AI adoption are consistent across sectors — what changes is the application and the specific workflows being transformed.

READY TO BUILD
REAL AI CAPABILITY?

Start with a conversation. No obligation, no hard sell — just a clear-headed discussion about what your organisation needs and whether Mark is the right fit.

[email protected]

Bristol, UK · Remote available

Response within 48 hours